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On August 3, the Food Safety and Standards Authority of India (FSSAI) said products sold on Dabur’s website claimed some of its products were “100% Natural”, “100% Pure” and “100% Organic”, which were ambiguous, unverifiable and likely to mislead consumers. The Dabur India Thursday approached the high court challenging the FSSAI’s directive to the food companies from using claims such as “100% Pure or natural” on product packaging and labels.
