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Can a customer buy more than two iPhones at one time: What Apple Store ‘warning’ says

Apple has introduced a purchase cap that limits online customers to two iPhones per transaction. This rule applies to all iPhone models currently available on the official website. Buyers can mix and match two different devices or purchase two units of the same model. Attempts to add a third phone trigger an explicit warning from the checkout system. This limitation aims to prevent bulk purchases by resellers and scalpers.

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