Brands get quick-comm boost in summer sales

Scorching heatwaves have significantly boosted sales for consumer brands, with quick-commerce platforms witnessing a surge in demand for ice creams, beverages, and sunscreens. Ice cream sales alone soared by 140% year-on-year in May. This growth is attributed to expanding delivery services into smaller cities and a focus on fast delivery of seasonal essentials, offering consumers much-needed relief.