Categories: Business

Entry-level smartphone market shrinks 59%

India’s entry-level smartphone market experienced a significant decline in Q1 2026, with shipments plunging 59% due to rising component costs. This “forced premiumisation” pushed consumers towards mid-range devices, boosting the Rs 10,000-Rs 20,000 segment. Overall smartphone average selling price reached a record Rs 30,000.

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3 months ago

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