‘Fresh Paneer’ to ‘100% organic’: FSSAI issues notices to multiple brands over misleading food claims

India’s food regulator, FSSAI, has issued notices to several brands, including ‘Heritage Fresh Paneer’, for misleading claims on their packaging. The authority is cracking down on labels that could deceive consumers, such as ‘fresh’ paneer or ‘vegan’ spreads. This move aims to ensure food products adhere to strict labelling regulations and prevent any implication of unverified approval.