Gold prices surge 54%; jewellers use 9K, 14K, 18K gold for diamond pieces

As gold prices soar, many consumers are turning to diamond jewellery as a cost-effective choice. Retailers anticipate a sales growth of 15-20% in diamond jewellery this festive season. Lightweight diamond designs are becoming increasingly favored, appealing to everyday shoppers. In response, jewellers are introducing more affordable diamond-studded pieces.