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How 1830s Cosmorama galleries gave rich buyers ‘virtual tours’ of fancy mansions

Decades before virtual reality tours became mainstream, London estate agents leveraged cosmorama technology to provide wealthy clients with immersive property viewings from afar. This innovative visual tool utilized intricate painted images viewed through special lenses to convey a rich sense of space and detail. Primarily focusing on luxury homes and expansive countryside estates, this unique marketing strategy emerged over a century before the advent of modern online listings.

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The News Vista