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SAP has a message for all software companies: Pendulum will swing back

SAP’s global president confidently asserts that traditional software enterprises will not only survive but thrive alongside AI developments. He contends that the recent market sell-off was an exaggerated reaction. SAP is channeling resources into AI and data innovations while recalibrating its pricing approach for customers. As AI token prices rise, the firm recognizes potential future hurdles, leading to its transition towards a consumption-oriented pricing framework.

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