WC assists top-end as smart TVs shrink

Despite a dip in India’s smart TV market, the FIFA World Cup is driving a surge in premium television sales, especially for larger screens. Brands report significant demand for TVs 55 inches and above, with QLED and MiniLED technologies gaining traction. While macroeconomic pressures affect entry-level purchases, major sporting events are prompting consumers to upgrade to bigger, better-equipped models, particularly in football-centric regions.