Apple has made a significant shift in product development by focusing on in-house proprietary technology. The company has increasingly moved away from using off-the-shelf components for its devices. Custom silicon has become a primary focus for enhancing performance and integration. John Ternus highlighted this strategic shift during a recent interview, noting improvements over the past twenty years.
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Apple CEO John Ternus on most profound change at company over the last 20 years
- by The News Vista
- September 23, 2026
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