Apple’s AI boss Craig Federighi has a message for OpenAI, Anthropic, and other AI rivals

At WWDC 2026, Apple’s Craig Federighi called out OpenAI, Anthropic, and other AI rivals for treating privacy as an afterthought—arguing most force users to actively opt out of data retention. Apple’s counter is Private Cloud Compute, now expanded to Google Cloud for the first time, with verifiable, auditable guarantees that user data is never stored or accessed. It’s Apple’s most aggressive privacy-first AI argument yet.