Daughter saves father’s 34-year-old shoe store with social media, draws long queues in London
A father’s shoe shop faced closure due to rising rents and changing demographics. His daughter, Zineb, used TikTok to showcase vintage shoe styles to a new generation. This social media strategy attracted younger customers, revitalizing the family business significantly. The shop, once near closing, now sees long queues of eager buyers. Zineb’s efforts have established

