Chants of power: How slogans set the tone in Bengal, Tamil Nadu, Kerala, Assam elections

Political parties in India’s recent assembly elections heavily relied on catchy slogans to energize campaigns and shape narratives. From West Bengal’s “Bhoy out, Bharosa in” to Tamil Nadu’s “Stalin Thodaratum, Tamil Nadu Vellattum,” these short phrases became central to electoral battles, reflecting regional identities and key campaign themes.