Festive Online Spending Shifts: Early data shows lower AOVs, more EMIs; small-town orders surge

This year, online festive sales in India are seeing a decline, largely due to rising prices of smartphones and durable goods, which are typically popular among consumers. These changes have resulted in reduced discounts and lower average order values compared to the previous year. Additionally, many consumers are turning to EMIs for pricier items, which highlights shifting buying habits.