UK founder and mother spent £15,000 on vegan supplement; business now turns over £55m

A UK mother-son duo spent £15,000 developing a vegan protein supplement before taking up kitchen fitting work to fund their first stock. Founded in 2017, Free Soul has grown into a supplements business with £55 million annual turnover and 50 employees. Its products are now sold through major UK retailers, including Tesco, Boots and Sainsbury’s.