Chirag Munjani, an engineer from Vadodara, established Rural Pleasure Journeys to promote rural and experiential tourism in India. His initiative connects travelers with local communities, focusing on unique cultural experiences rather than conventional sightseeing. The organization has expanded its offerings over the years, conducting around 70 to 80 trips annually across multiple states. Visitors can engage in activities like salt production and wildlife conservation, enhancing their understanding of local livelihoods.
