Zohran Mamdani’s NYC bans Uber, Target from using personal data to set prices

New York City has prohibited surveillance pricing, a practice where companies charge different prices to customers. The legislation received overwhelming support from the City Council, passing with a 44-5 vote. Sponsored by Speaker Julie Menin, the bill addresses companies’ use of personal data for price discrimination. Violations of the law will incur a fine of $1,000 for non-compliant companies.